Event Planning & Management Diploma

About this Program

Planning, managing, and executing a successful live event requires a unique individual armed with specific knowledge and skills. Specialists in event planning and management are vital to the success of all types of live events, including concert tours, award ceremonies, trade shows, press conferences, business associations, sporting events, galas, and a wide variety of corporate events. Event managers and planners play an integral role in all aspects of live events from concept to delivery – whether it’s choosing a perfect venue or coordinating and managing production, logistical resources, or staffing for an entertainment event or tour.

Extensive study and practical hands-on experience in the areas of design, planning, marketing, promotion, fundraising and sponsorship, budgeting and financial management, human resource management, risk management and customer service skills.
Incredible opportunities to network and collaborate with students in other Metalworks Institute programs.
Intensive practical experience in the concepts and artistic styles used to conceptualize, manage and execute an extensive variety of live events.
Prepare for a career as an event planner in hotels, cruise lines, country clubs, resorts, entertainment complexes, banquet halls, conference and trade centers, corporations, casinos, production companies, charity or fundraising organizations, promotional companies and regional tourism organizations.
Our exclusive educational partnership with Metalworks Production Group provides students with an unprecedented learning environment and networking opportunities in the live event industry.

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Course List

Introduction to the Entertainment Industry

What is the business of entertainment? What is the relationship between creating music and art, and earning money from that art? What are the elements that make up this industry, and how do they connect and intersect to create the vast array of entertainment content that we watch, hear, and experience? During this course, students will be introduced to the music, broadcast, motion picture, game, and live event industries and their various subsidiaries. Students will examine the nature of intellectual property and copyright, discuss the often conflicting relationship between art and commerce, and examine the relationship between content creators and consumers.

Agreements & Contracts for Live Events

This course will provide students with an overview of the various agreements and contracts that are utilized in the live event industry. Students will be provided with a basic understanding of contracts and contract terminology. They will examine various types of standard contracts, including employment contracts, confidentiality agreements, personal services agreements, and non-compete clauses. Students will also explore the various types of contracts pertinent to the music industry, including recording agreements and producer agreements. This course will also examine contracts and agreements that are common in the live events industry, such as live music performance contracts, booking agreements, licensing and merchandising agreements, fundraising agreements, wedding planning agreements, and venue agreements.

Business Communications

This course will provide students with an overview of fundamental communication theories and practices, and provide students with the necessary oral and written communication skills relevant to success in the business world. Students will be introduced to common theories on the art of communication and listening, and explore problems that occur in the listening process. Students will also examine issues regarding interpersonal communications, and the importance of verbal and non-verbal communication. This course will provide students with important written communication skills, and refresh basic grammar and punctuation skills. Students will discuss career planning skills and strategies, including resume creation, job interviews, and networking, as well as the importance of social media practices and etiquette.

Business Technologies

This course will provide students with an overview of the various software applications used in business environments. Students will learn the necessary computer skills found in entertainment business operations, through a practical, hands-on approach. Students will be introduced to basic word processing software, and learn how to create and manage documents. Students will then be introduced to databases and spreadsheet software, and apply that knowledge to the presentation and analysis of financial and statistical data. This course will also introduce students to visual presentation software applications, and provide students with the skills to create dynamic visual presentations. Students will learn the core fundamentals of website planning, design, and maintenance, and other online business tools.

Event Financial Management

This course will provide students with an overview of fundamental financial management and accounting practices. Students will be provided with an overview of basic economic theories and practices, as well as important personal financial management practices. Students will then explore fundamental accounting principles and practices, including forms of business organization and business transactions, balance sheets, journals, financial statements, and the accounting cycle. Students will discuss taxation, analyze financial statements, and explore cost behaviour and break-even analyses. This course will also explore the elements involved in creating and managing a small business. Students will discuss the financial management of events, the creation of event budgets, and the costs and risks associated with creating an event planning business.

Event Planning & Management

This course will provide students with an overview of the fundamental steps and elements involved in planning and executing an event. Students will broadly examine the events industry, and discuss various types of meetings and corporate events. Students will then explore the nature of project management, and the roles of risk management and crisis management in the events industry. This course will examine important elements in the planning and management of a live event, including venue considerations, fundraising, sponsorships, event transportation, and marketing, food and beverages, and other vendors and suppliers. This course will also examine the management of volunteers for an event, and delve into the planning and management of different types of events, including corporate presentations, weddings, exhibitions, and trade shows.

Event Production Technologies

Health & Safety in the Live Event Industry

As the size and scope of concerts and other live events continue to grow, the live events industry faces ongoing challenges in maintaining the health and safety of workers, performers, and fans at these live events. This
course will delve into some of the health and safety issues inherent in the live event industry, including crowd management, temporary staging, working at heights, working with electricity, and other important safety elements. We will examine important case studies of past tragic incidents in the performance industry, and look at how such incidents can be avoided in the future.

Human Resource Management

This course will provide students with an overview of human resource management, and how it aligns with the organizational strategy of corporations and small businesses. This course will examine human resource planning, and how it is impacted by various environmental factors. Students will examine and discuss federal and provincial labour legislation, and fundamental labour law issues including wages, vacation, termination, severance pay, and wrongful dismissal. Students will explore basic practices in staffing recruitment, screening, and hiring, as well as staffing management and appraisal theories. This course will also explore the impacts of Employment Equity and Affirmative Action laws on hiring practices. Students will discuss the role of unions and collective bargaining, and ethical issues including workplace safety and workplace privacy.

Marketing & Promotion for Live Events

This course will provide students with an overview of the fundamental concepts of marketing and promotion. Students will explore the basic concepts of marketing, marketing management, target marketing, and market segmentation. Students will examine the principles of market research, including primary and secondary data collection, and the importance of marketing analytics. This course will discuss the four Ps of marketing – Product, Price, Place, and Promotion, as they relate to the live events industry. Students will also explore the role of marketing and promotion in live events. Students will examine and discuss event marketing and promotion, event sponsorship, charitable involvement in events, and event merchandising. This course will also examine specific practices related to the publicity and promotion of live events, and the construct of event media campaigns.

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Instruction

Qualifications

All instructors have been chosen for their industry experience, knowledge, accomplishments, and passion for teaching, and have been qualified by the Ministry of Advanced Education & Skills Development.

Experience

Each instructor brings real-world understanding into the classroom; a quality that is invaluable in a hands-on learning environment.

Methods

Students are taught through a variety of instructional methods including: lectures, workshops, labs, e-learning, clinics, and tutorials.

Mediums

Instructors typically use audio-visual presentations, practical demonstrations, printed handouts, and interactive media resources.

Event Planning & Management Diploma

About this Program

Course List

Instruction

Qualifications

Experience

Methods

Mediums

Quick Summary

Some Details

Areas of Study

Talk to an Admissions Counsellor

Marco Mirpourian

Marco Mirpourian

Please Note

Apply Now

Step 1 of 2 - Page 1

Before applying...

About this Program

Course List

Instruction

Qualifications

Experience

Methods

Mediums

Quick Summary

Some Details

Areas of Study

Talk to an Admissions Counsellor

Marco Mirpourian

Marco Mirpourian

Tell someone about this program

Please Note

Apply Now

Step 1 of 2 - Page 1

Before applying...